Step 1: Reflect on Your Environment, Community, and Your Living Practices
Step 2: Form an Effective Group
Step 3: Choose an Issue and Generate Ideas for Action
Step 4: Research, Analysis, and Decision Making
Our group’s interested in doing our action project on the topic of food consumerism and we have been establishing what part of food consumerism each of us wants to pursue by reflecting on our own environments, community and living practices. Through this we have looked at many video’s, articles, talking with people that we have interest in the topic, and looking at our own health. When moving to the second step we found that it was easy to form an effective group as we all have the same interests and goals for completing this project. We were able to form deadlines for our individual projects and ways of communicating to share and combine our findings. In order to do step three we each had to go our own separate ways to do our own research and explore our individual topics that we are interested in. From this we were able to come up with potential action that we were interested in pursuing. After collecting background information we were able to come up with our own rationale.
Step 5: Build Motivation
Sharing of resources has been our greatest motivation so far. In trying to decide on course of action, Jenny watched the DVDs King Corn, Food, Inc. and The Future of Food. Greatly effected by what she learned, she decided to learn more about corn consumption.
As part of our action, we created a blog. We share resources like videos and news articles as well share our own experiences. Becoming more informed on the issues, makes us uncomfortable with our current practices which spurs us on to change.
Step 6: Choose an Action and Make a Plan
Food consumerism is a broad area, and as individuals coming to the group we had different ideas of what food consumerism meant to each of us. We decided that all of our concerns were important and warranted research so we chose to jigsaw the issue of food consumerism. Each individual is doing research on an aspect that is important and/or relevant to their personal lives. By doing this our group is able to learn more about the different aspects of food consumerism and thus are able to better educate ourselves and in turn act on educating others. We have created a blog in which we are able to share our research and resources as well make it available to the general public so that they can also become informed through our research. We are hoping that it may inspire someone to want to create their own action plan.
Step 7: Defining and Measuring Success
One definition of success is a favourable or satisfactory outcome or results (Neufeld & Guralnik, 1991). Tools to measure the success of our actions are the blog and our presentation. Favourable outcomes for these tools are followers and comments on our blog and the presentation changed attitudes of classmates.
Step 8: Identifying Barriers and SupportsThe stakeholders of our project are grocery stores, coffee corporations, farmers, fair trade organizations and consumers. For most grocery stores and coffee corporations the affects of our actions will be negative. For farmers, fair trade organizations and animals our actions will have a positive affect. For the consumer our actions could cause concern, but for the most part be positive. We are just giving the information; it is up to the consumer to change.
Step 11: Celebrate and Communicate
At the end of the project, we are going to have a potluck. The potluck we will implement our knowledge by having local organic food, no coffee, little waste and limit the amount of corn products. We try to eat within a 100-kilometre radius of Regina.
Neufeldt, V., & Guralnik, D. B. (Eds.). (1991). Webster’s New World Dictionary of American English. Cleveland: Webster’s New World Dictionaries